GLOBAL CHANNEL REBRAND

Global is the home to some of the most watched TV in Canada.
Our approach was to create an identity that was as broad and colourful as the programming. By upscaling everything, from type to layout, and making use of Global’s signature symbol - that upward tick is called ‘The Morty’ - we create a visual style bursting with fun and colour.

(Created in partnership with Tim Finnamore at BDA Creative)

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Identity, Motion Design, Art Direction

THE PITCH PROCESS

Spread across 3 phases, the Global rebrand was a monster pitch presented to a company thousands of miles away. By focussing all of our resources on pitch films that would speak for themselves we were able to stand out from the crowd, the whole process taking place remotely.

MOOD FILM - PHASE 1

HYPE FILM - PHASE II

HYPE FILM - PHASE III