SCHWARZKOPF - PARADE

When we get a call from 16oz, we can guarantee something entirely unique is going to happen.

The brief - to create a film for Schwarzkopf that plays on a screen alongside both sides of a catwalk show in a repurposed Berlin subway station.
The challenge - the models were shot on black on a modified running machine - the film has to loop across both screens - and the screens are 50 ft long

Taking 16oz’s beautifully styled and shot 4k footage, we created bespoke particle systems that not only generate from each model but react to gestures and hand movements.

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Motion Design - After Effects, Trapcode Particular, Plexus, Motion Vectors